About

Our goal was to bring visitors & dignitaries into the Israel Pavilion at the EXPO 2020 in Dubai. From social media content creation to on-ground coordination & Minister visits, we conceptualized and executed all Marketing for the pavilion. We also amplified the message through an in-depth Media strategy and Influencer Marketing.

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The Israel Pavilion at EXPO 2020 Dubai was a striking architectural and cultural showcase that symbolized openness, innovation, and collaboration. Designed to create an immersive experience for visitors, the pavilion offered a unique view of Israel’s contributions to sustainability, technology, and its vision for a future based on unity and shared solutions.