YAAP is a new-age, specialized content & influencer marketing company that brings together technology, data and content to deliver high-quality creative solutions. YAAP has a presence across the Middle East, India & Singapore and has worked with the likes of Visit Dubai, Bayut, Sadia, Fitbit ME, Disney Games & many more.
From websites and infographics to web series and
packaging. Name it and we’ll design an absolutely unique concept for you.
We don’t just leave it there. We use the best-in-class influencers to ensure that your content is organically discovered by your Target Audience.
In short, we do whatever it takes, even in the form of promoting your work through paid media, to make the world stand up and notice it.
Digital Properties
Influencer Marketing
Performance Marketing
Digital Video Content
Influencer Activation
Programmatic Media
Brand Strategy & Identity
Content Seeding
Affiliate Marketing
Web3 & Metaverse
Product Placements
Publisher Partnerships
Events & Activations
Conversation Marketing
Sponsored Content
Advisory Board
Advisory Board
His Excellency has served with the UAE Ministry of Foreign Affairs as the Ambassador and Plenipotentiary to India, as well as led key departments in the Dubai Chamber of Commerce & Industry, Dubai Quality Group, and Dubai Rent Committee. His Excellency’s intersectional experience and seasoned legacy complements YAAP’s operational purview in India and the GCC region.
Co-founder & Senior Partner
Co-founder & Senior Partner
Arshad is an Advertising veteran with over 25 years of experience spanning India and the GCC. He established Crayons Communications in Dubai in 2005 and is also the co-founder at YAAP in Dubai. Throughout his career, Arshad has worked with prestigious agencies like Euro RSCG, Y&R, and Intermarkets. Additionally, he has contributed as a published writer for Campaign ME, Gulf News, and Entrepreneur ME. With an extensive portfolio of regional brands, Arshad has successfully led the agency to secure numerous accolades, including MENA Digital, Retail ME, and SPA awards.
Chief Growth Officer & Partner
Chief Growth Officer & Partner
Nandita comes with 18+ years of experience in digital technology spearheading business growth across several services including e-learning, SaaS tech, Artificial Intelligence solutions, custom web and mobile development, performance and social media marketing. She has worked with several early and mid-stage start-ups building their client base from ground zero, including Facelift (series a through to c, until acquisition) Blue Logic and also large firms like Dun & Bradstreet eLearning, Future group (FHDL). As an enterprising executive leader she has a penchant for accelerating business growth, leading high-performing teams and driving high revenue deals with CxOs in the region.
Our innovative campaigns have consistently set industry standards
and earned accolades for delivering exceptional results
Best Use of Digital by Sector Healthcare - Gold
(For Kaya Skin Back to Beauty)
Best Use of Digital by Sector Automotive
(For Nissan Patrol Unlock The Code)
Best Use of Mobile
(For Novo Cinemas)
Recognised as the 'Hottest New Age Digital Content Companies' by Business World
Won Brass Elephant at the Kyoorius
Design Awards
Won 3 Awards at Foxglove by Afaqs
Won Gold at the Digiplus Awards by Brand Equity Economic Times
